{"id":2794,"date":"2020-04-17T19:29:58","date_gmt":"2020-04-17T17:29:58","guid":{"rendered":"https:\/\/2020.spain.wordcamp.org\/?post_type=wcb_session&#038;p=2794"},"modified":"2020-05-09T19:51:33","modified_gmt":"2020-05-09T17:51:33","slug":"cabreando-aranas-links-seo-y-otros-insectos","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2020\/session\/cabreando-aranas-links-seo-y-otros-insectos\/","title":{"rendered":"Cabreando ara\u00f1as: Links, SEO y otros insectos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los links y las b\u00fasquedas son el coraz\u00f3n de la web. Han permitido que conectemos ideas, productos, conocimiento, personas.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Pero internet est\u00e1 filtrado por los buscadores, que se han convertido en un embudo del uso de la web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google, con su papel hegem\u00f3nico de esta \u00abselva amaz\u00f3nica\u00bb, se transform\u00f3 en la agencia publicitaria m\u00e1s grande del mundo y todos luchan por destacar en sus resultados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese hueco, WordPress representa una verdadera revoluci\u00f3n, permitiendo la creaci\u00f3n de comunidades y dando voz y visibilidad a quien quiera, sin l\u00edmites de ning\u00fan tipo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que debemos es, entender los principios de funcionamiento del buscador, cu\u00e1l es su origen e historia, c\u00f3mo entienden los links, c\u00f3mo analizan nuestra web y sobre todo, c\u00f3mo podemos cabrearlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como en cualquier relaci\u00f3n, entender estos principios nos permite tener una ventaja, sea cual sea nuestro objetivo: o bien cabrear al buscador o darle un poco de amor.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress-tv wp-block-embed is-type-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='640' height='360' src='https:\/\/video.wordpress.com\/embed\/WmLpxmQ8?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Los links y las b\u00fasquedas son el coraz\u00f3n de la web. Han permitido que conectemos ideas, productos, conocimiento, personas.<\/p>\n","protected":false},"author":15205422,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1588775400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2020.spain.wordcamp.org\/files\/2020\/05\/06A02_03_2020.1.0.WCES-Wajari-comprimido.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2020\/05\/09\/wajari-velasquez-cabreando-aranas-links-seo-y-otros-insectos\/","_wcpt_speaker_id":[2789],"footnotes":""},"session_track":[36],"session_category":[46],"class_list":["post-2794","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-a","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 de mayo de 2020","time":"16:30"},"session_speakers":[{"id":"2789","slug":"wajari-velasquez","name":"Wajari Vel\u00e1squez","link":"https:\/\/spain.wordcamp.org\/2020\/speaker\/wajari-velasquez\/"}],"session_cats_rendered":"SEO","_links":{"self":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2794\/revisions"}],"predecessor-version":[{"id":7913,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2794\/revisions\/7913"}],"speakers":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/2789"}],"author":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/wajari"}],"wp:attachment":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=2794"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=2794"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=2794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}