{"id":3096,"date":"2020-04-18T18:22:22","date_gmt":"2020-04-18T16:22:22","guid":{"rendered":"https:\/\/2020.spain.wordcamp.org\/?post_type=wcb_session&#038;p=3096"},"modified":"2020-05-09T19:30:39","modified_gmt":"2020-05-09T17:30:39","slug":"claves-para-crear-tu-primera-campana-de-publicidad-en-instagram-facebook-ads","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2020\/session\/claves-para-crear-tu-primera-campana-de-publicidad-en-instagram-facebook-ads\/","title":{"rendered":"Claves para crear tu primera campa\u00f1a de publicidad en Instagram \/ Facebook Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda la publicidad segmentada es una de las maneras m\u00e1s r\u00e1pidas de llegar a un p\u00fablico objetivo con una inversi\u00f3n relativamente baja.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Facebook e Instagram Ads son una de las plataformas que mayor n\u00famero de usuarios tienen diariamente, es por ello que cualquier negocio puede con toda seguridad llegar a su p\u00fablico objetivo en casi cualquier parte del mundo y desde cualquier lugar del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00e9sta charla de 10 minutos quiero explicar a trav\u00e9s de qu\u00e9 plataforma se deben crear las campa\u00f1as de publicidad en \u00e9stas dos redes y qu\u00e9 necesitar\u00e1n antes de lanzar una campa\u00f1a de publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explicar\u00e9 qu\u00e9 es el pixel de Facebook, qu\u00e9 plugin pueden utilizar para instalarlo en WordPress sin complicaciones, c\u00f3mo comprobar si est\u00e1 bien instalado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3mo debe de ser una p\u00e1gina de aterrizaje y c\u00f3mo pueden hacerla gratis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3mo hacer un copy atractivo y por qu\u00e9 es importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3mo deben de ser la im\u00e1genes de los anuncios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, mi intenci\u00f3n es facilitar la vida a aquellas personas que quieren empezar a gestionar por si mismas sus campa\u00f1as de publicidad sin necesidad de profundizar en aspectos demasiado t\u00e9cnicos y aportando una lista de cosas b\u00e1sicas a tener en cuenta.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress-tv wp-block-embed is-type-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='640' height='360' src='https:\/\/video.wordpress.com\/embed\/yhn5rCeo?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda la publicidad segmentada es una de las maneras m\u00e1s r\u00e1pidas de llegar a un p\u00fablico objetivo con una inversi\u00f3n relativamente baja.<\/p>\n","protected":false},"author":17327574,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1588954200,"_wcpt_session_duration":600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2020.spain.wordcamp.org\/files\/2020\/05\/08A05_03_Claves-para-crear-tu-primera-campan\u0303a-de-publicidad-en-Instagram_Facebook-Ads-comprimida.pdf","_wcpt_session_video":"http:\/\/wordpress.tv\/2020\/05\/09\/isabel-garcia-claves-para-crear-tu-primera-campana-de-publicidad-en-instagram-facebook-ad\/","_wcpt_speaker_id":[2954],"footnotes":""},"session_track":[36],"session_category":[44],"class_list":["post-3096","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-a","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"8 de mayo de 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