{"id":3104,"date":"2020-04-18T18:45:07","date_gmt":"2020-04-18T16:45:07","guid":{"rendered":"https:\/\/2020.spain.wordcamp.org\/?post_type=wcb_session&#038;p=3104"},"modified":"2020-05-17T11:51:30","modified_gmt":"2020-05-17T09:51:30","slug":"18-trucos-de-redaccion-profesional-que-usamos-los-copywriters-con-los-que-conseguiras-enganchar-a-tus-lectores","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2020\/session\/18-trucos-de-redaccion-profesional-que-usamos-los-copywriters-con-los-que-conseguiras-enganchar-a-tus-lectores\/","title":{"rendered":"18 trucos de redacci\u00f3n profesional que usamos los copywriters con los que conseguir\u00e1s enganchar a tus lectores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Escribir contenidos en Internet es algo apasionante a la vez que complicado.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Hay una competencia brutal, y los usuarios no tardan ni 3 segundos en decidir si quieren continuar leyendo tu texto, o irse al blog de tu competencia. Y esto supone que jam\u00e1s volver\u00e1n a entrar en tu web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un texto en tu p\u00e1gina web, en tu blog, debe aportar valor, ser breve, claro, conciso y muy ameno. Tienes que tener la habilidad de conseguir que los lectores se queden, cautivarles, enamorarles porque est\u00e1s conectando con sus expectativas, est\u00e1s dando respuesta a su b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta conferencia quiero darte 18 trucos para que el resultado de tu contenido sea brutal. Voy a darte las pautas de redacci\u00f3n que usamos en copywriting cuando hacemos textos de ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos estos trucos los he probado en primera persona. Son el checklist de \u00abnormas\u00bb que incluyo en mi Manual de Estilo y que entrego a cada uno de los redactores y copys que entran en mi equipo por primera vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00ed me funcionan, a mis clientes les encantan y les funciona porque los textos escritos con este m\u00e9todo convierten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hagamos que tambi\u00e9n te funcionen a ti.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress-tv wp-block-embed is-type-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='640' height='360' src='https:\/\/video.wordpress.com\/embed\/lXz1qHN3?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Escribir contenidos en Internet es algo apasionante a la vez que complicado.<\/p>\n","protected":false},"author":17363164,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1588955400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2020.spain.wordcamp.org\/files\/2020\/05\/08B08_03_Presentacio\u0301n-de-Ana-Miller-modificada.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2020\/05\/09\/ana-miller-18-trucos-de-redaccion-profesional-que-usamos-los-copywriters-con-los-que-conseguiras-enganchar-a-tus-lectores\/","_wcpt_speaker_id":[2969],"footnotes":""},"session_track":[37],"session_category":[41],"class_list":["post-3104","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-b","wcb_session_category-contenido"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"8 de mayo de 2020","time":"18:30"},"session_speakers":[{"id":"2969","slug":"ana-miller","name":"Ana Miller","link":"https:\/\/spain.wordcamp.org\/2020\/speaker\/ana-miller\/"}],"session_cats_rendered":"Contenido","_links":{"self":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/3104\/revisions"}],"predecessor-version":[{"id":8084,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/3104\/revisions\/8084"}],"speakers":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/2969"}],"author":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/anamiller100"}],"wp:attachment":[{"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=3104"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}