{"id":492,"date":"2021-09-21T18:42:30","date_gmt":"2021-09-21T16:42:30","guid":{"rendered":"https:\/\/spain.wordcamp.org\/2021\/?post_type=wcb_session&#038;p=492"},"modified":"2021-11-06T18:06:55","modified_gmt":"2021-11-06T17:06:55","slug":"modelo-de-negocio-estrategia-seo-y-estrategia-de-marketing","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2021\/session\/modelo-de-negocio-estrategia-seo-y-estrategia-de-marketing\/","title":{"rendered":"Modelo de negocio, estrategia SEO y estrategia de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuando hablamos de SEO solemos meterlo en un compartimento diferente al de marketing y este a su vez lo entendemos como algo que solo busca imagen y difusi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, sin el modelo de negocio dif\u00edcilmente podremos tener una estrategia SEO y veremos c\u00f3mo servirnos del posicionamiento web no solo para llegar a nuestros clientes sino tambi\u00e9n para anticipar la validez y la demanda existentes de un servicio haciendo estudios de mercado gracias al an\u00e1lisis de palabras claves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de metodolog\u00edas \u00e1giles podemos desarrollar la estrategia SEO y apoyada en esta la estrategia de marketing, creando una estrategia \u00fanica, consistente y diversificada.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Wzp9XzLY_hs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de SEO solemos meterlo en un compartimento diferente al de marketing y este a su vez lo entendemos como algo que solo busca imagen y difusi\u00f3n. Sin embargo, sin el modelo de negocio dif\u00edcilmente podremos tener una estrategia SEO y veremos c\u00f3mo servirnos del posicionamiento web no solo para llegar a nuestros clientes &hellip; <a href=\"https:\/\/spain.wordcamp.org\/2021\/session\/modelo-de-negocio-estrategia-seo-y-estrategia-de-marketing\/\" class=\"more-link\">Sigue leyendo<span class=\"screen-reader-text\"> \u00abModelo de negocio, estrategia SEO y estrategia de marketing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":20037751,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1636128600,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/spain.wordcamp.org\/2021\/files\/2021\/11\/Presentacion-WCES2021-Lucia-Rico-Modelo-de-negocio-estrategia-SEO-y-estrategia-de-marketing.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[377],"footnotes":""},"session_track":[19],"session_category":[27],"class_list":["post-492","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"05\/11\/2021","time":"17:10"},"session_speakers":[{"id":"377","slug":"lucia-rico","name":"Luc\u00eda Rico","link":"https:\/\/spain.wordcamp.org\/2021\/speaker\/lucia-rico\/"}],"session_cats_rendered":"SEO","_links":{"self":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/492\/revisions"}],"predecessor-version":[{"id":7097,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/492\/revisions\/7097"}],"speakers":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/377"}],"author":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/luciayelseo"}],"wp:attachment":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=492"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}