{"id":508,"date":"2021-09-21T18:42:30","date_gmt":"2021-09-21T16:42:30","guid":{"rendered":"https:\/\/spain.wordcamp.org\/2021\/?post_type=wcb_session&#038;p=508"},"modified":"2021-11-06T18:26:33","modified_gmt":"2021-11-06T17:26:33","slug":"ecommerce-de-guerrilla-en-tiempos-de-covid-tienda-b2c-de-estrellagalicia-es","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2021\/session\/ecommerce-de-guerrilla-en-tiempos-de-covid-tienda-b2c-de-estrellagalicia-es\/","title":{"rendered":"eCommerce de guerrilla en tiempos de Covid: Tienda B2C de EstrellaGalicia.es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La charla desvelar\u00e1 las claves del lanzamiento y consolidaci\u00f3n de la primera Tienda online de Estrella Galicia con motivo del Covid en marzo de 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por primera vez, la 4\u00aa cervecera nacional se lanz\u00f3 a vender online directamente al consumidor ofreciendo todas las recetas de su portfolio. Este proyecto se realiz\u00f3 en un tiempo record de 10 d\u00edas gracias al uso de WordPress y WooCommerce junto con el alineamiento de la compa\u00f1\u00eda y sus partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se abordar\u00e1 el recorrido de todo el proyecto desde su nacimiento pasando por sus releases claves (integraciones con log\u00edsticas, CRM, soporte, SSO, ERP, suscripciones con renovaci\u00f3n autom\u00e1tica, \u2026), cambios de dise\u00f1o y mejoras futuras.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jquPb9TV9Xw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La charla desvelar\u00e1 las claves del lanzamiento y consolidaci\u00f3n de la primera Tienda online de Estrella Galicia con motivo del Covid en marzo de 2020. Por primera vez, la 4\u00aa cervecera nacional se lanz\u00f3 a vender online directamente al consumidor ofreciendo todas las recetas de su portfolio. Este proyecto se realiz\u00f3 en un tiempo record &hellip; <a href=\"https:\/\/spain.wordcamp.org\/2021\/session\/ecommerce-de-guerrilla-en-tiempos-de-covid-tienda-b2c-de-estrellagalicia-es\/\" class=\"more-link\">Sigue leyendo<span class=\"screen-reader-text\"> \u00abeCommerce de guerrilla en tiempos de Covid: Tienda B2C de EstrellaGalicia.es\u00bb<\/span><\/a><\/p>\n","protected":false},"author":15015693,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1636136400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/spain.wordcamp.org\/2021\/files\/2021\/11\/Presentacion-WCES2021-Xose-Louzao-Pineiro-eCommerce-de-guerrilla-en-tiempos-de-Covid_-Tienda-B2C-de-EstrellaGalicia.es_.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[386],"footnotes":""},"session_track":[19],"session_category":[24],"class_list":["post-508","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-desarrollo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"05\/11\/2021","time":"19:20"},"session_speakers":[{"id":"386","slug":"xose-louzao-pineiro","name":"Xose Louzao Pi\u00f1eiro","link":"https:\/\/spain.wordcamp.org\/2021\/speaker\/xose-louzao-pineiro\/"}],"session_cats_rendered":"Desarrollo","_links":{"self":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/508\/revisions"}],"predecessor-version":[{"id":7106,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/508\/revisions\/7106"}],"speakers":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/386"}],"author":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/xoselouzao"}],"wp:attachment":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=508"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}