{"id":514,"date":"2021-09-21T18:42:30","date_gmt":"2021-09-21T16:42:30","guid":{"rendered":"https:\/\/spain.wordcamp.org\/2021\/?post_type=wcb_session&#038;p=514"},"modified":"2021-11-06T18:35:30","modified_gmt":"2021-11-06T17:35:30","slug":"prepara-tu-web-para-generar-clientes","status":"publish","type":"wcb_session","link":"https:\/\/spain.wordcamp.org\/2021\/session\/prepara-tu-web-para-generar-clientes\/","title":{"rendered":"Prepara tu web para generar clientes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un Plan de Marketing Digital definimos las estrategias que queremos implantar para conseguir nuestros objetivos definidos previamente. Cada estrategia tiene sus acciones para llevarlas a cabo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta ponencia voy a explicar las acciones que podemos llevar a cabo en cada una de las fases del funnel de ventas por las que va pasando nuestra buyer persona.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YnCblFibc2w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En un Plan de Marketing Digital definimos las estrategias que queremos implantar para conseguir nuestros objetivos definidos previamente. Cada estrategia tiene sus acciones para llevarlas a cabo. En esta ponencia voy a explicar las acciones que podemos llevar a cabo en cada una de las fases del funnel de ventas por las que va pasando &hellip; <a href=\"https:\/\/spain.wordcamp.org\/2021\/session\/prepara-tu-web-para-generar-clientes\/\" class=\"more-link\">Sigue leyendo<span class=\"screen-reader-text\"> \u00abPrepara tu web para generar clientes\u00bb<\/span><\/a><\/p>\n","protected":false},"author":16977056,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1636138200,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/spain.wordcamp.org\/2021\/files\/2021\/11\/Presentacion-WCES2021-Montse-Magana-Ferras-Prepara-tu-web-para-generar-clientes.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[388],"footnotes":""},"session_track":[19],"session_category":[26],"class_list":["post-514","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"05\/11\/2021","time":"19:50"},"session_speakers":[{"id":"388","slug":"montse-magana-ferras","name":"Montse Maga\u00f1a Ferr\u00e1s","link":"https:\/\/spain.wordcamp.org\/2021\/speaker\/montse-magana-ferras\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/514\/revisions"}],"predecessor-version":[{"id":7110,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/514\/revisions\/7110"}],"speakers":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/388"}],"author":[{"embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/montsemagana"}],"wp:attachment":[{"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=514"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/spain.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}